The primary objective of a coaching programme is to improve performance, whatever the circumstances, but will include any or all of the following:-
- Identification of the overall problems or opportunities
- Recognition of individual or group involvement in the current status quo and what needs to change
- Leaders with high potential whose development should be accelerated
- Those who are not performing to their full potential
- Those holding back the performance of others
- Preparation for promotion
- Newly promoted individuals needing wider management coaching
- How to move forward
- Formulating the objectives plan and how to achieve them
- How to communicate what is required